Brand Ascension is headed by the dynamic Suzanne Tulien. Her company specializes in working with corporations to solopreneurs on discovering, defining and living their true brand from the inside out. Suzanne says the new site has enabled her to put herself and her business boldly out into the world in a way she wasn’t able to before. I just LOVE hearing that!
When I first sat down with Suzanne, her company had done some major internal shifts and re-branding, however, because she didn’t feel proud of her old site and it didn’t reflect the new personality of her brand, she found she wasn’t pursuing new business and was hesitant to send prospective clients to the site. A new design and better functionality was definitely on order so the company could start speaking more directly to their target audience. The site’s navigation needed to communicate new shifts in focus and organize a robust amount of information so it was clear, quick and easy to move through. I streamlined the flow of information and navigation so visitors can now find what they are looking for quickly and the desired categories receive new focus.
I provided clear Calls To Action throughout the site to help gather new leads and added a streamlined Testimonial section in the footer to support credibility. To make it easy for clients to research and purchase her products and packages, I also rebuilt her E-commerce solution so it was easier to navigate and now guides visitors more seamlessly through the buying process.
Suzanne and I had a blast working on her new website. It was a thoroughly enjoyable collaboration and she is thrilled with her new site!