We’ve seen the future, and it’s mobile.
Your website needs to be too.
If it’s not mobile responsive yet? Well…now is the time.
But hey, “if it ain’t broke, don’t fix it”, you may say. “My website is doing just fine, thank you and we’re just not ready to pull the trigger”. Well, you may want to grab an eggnog and sit down, because I’ve got some news for you.
Just how key IS having a mobile-friendly site to doing business in 2015? Here are some eye-opening stats for you to chew on:
- 64% of decision-makers read their e-mail via mobile devices. (Mark the Marketer)
- 71% of users access social media from a mobile device. (Jeff Bullas)
- 85% of Twitter & 78% of Facebook users are mobile-only. (Rocket Post)
- Consumers spend more than 23 percent of their daily media consumption time with mobile (Source)
- Mobile ads performed 4-5 times better than online ads (iMedia Connection).
- This Thanksgiving, 2014, mobile traffic exceeded PC Internet traffic for the first time: 52.1 percent to 47.9 percent. On Cyber Monday it accounted for 41.2 percent of all traffic, up more than 30 percent over last year (2013) (IBM).
- Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices (The Social Media Hat).
What Is Responsive Web Design?
Responsive web design refers to a site that adjusts automatically to the size of each users screen, be it a big desktop computer or a slim smart phone and everything in-between. For instance, a website with several columns of information and big images viewed on a desktop screen will resize to two columns on a tablet and down to one column on a smart phone. Images and videos are also able to adjust to the viewer’s screen size on a site built with responsive design.
It’ll Improve Your Search Rankings (Google Loves It)
As of November 2014, Google is labeling sites that are mobile friendly in order to assist a better user experience for their mobile searchers. This will translate to preference in search results and better search ranking for those sites.
Google recently announced changes to their SEO ranking algorithm that significantly improve the experience of using the web on smartphones. The goal of these changes: to improve search results for smartphone-friendly websites and penalize sites that make mobile browsing difficult. – Peter McLachlan for Moz
Responsive sites are leaner and cleaner behind the scenes which means better performance (think speed) and faster load times. (Not sure if your site is mobile responsive? You can check it here).
Increase Your Competitive Edge
You won’t be able to compete in your niche effectively if you’re not easily available to mobile users. The majority of all mobile visitors say they move on to another site if it’s not geared for mobile use.
[Tweet “If your site isn’t mobile responsive, you are handing visitors over to your competition.”]
The variety of screen sizes used today varies widely and this is expected to only continue. In order to effectively compete in your market place now and into the future, your site will – at some point – need to be made responsive.
Keep Your Audience Coming Back
Creating a good user experience is key to keeping visitors on your site and taking action. Each visitor is a potential client. The last thing you want to do is annoy them, but that’s just what not having a responsive site can do.
Google has conducted rigorous research and here is some of what they found when people encountered a non-mobile friendly site:
- 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
- 36% said they felt like they’ve wasted their time by visiting those sites
- 52% of users said that a bad mobile experience made them less likely to engage with a company
- 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business
Better Brand Image & Reputation
You need to keep your brand looking sharp, however, a non-responsive site can contribute to a negative image of your business. It can send a message to potential buyers that you don’t care about your business or them by making it troublesome for them to find what they are seeking. This negative image can affect you even if a visitor is already familiar with your company.
50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly
– from Think With Google.com
Where It Counts: ROI & The Bottom Line
67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service
– from Think With Google.com
How much is a new client worth to your bottom line? What would just one lost customer cost you? How about 2? 10? you get the idea. At Design Bistro, we only build responsive sites for our clients. Not because it’s the latest thing, but because it’s simply better for their business, now and over time.
- Over half of all mobile searches lead to a purchase (Rocket Post).
- According to their own data in Q3 2014, smartphone traffic to ecommerce sites grew by more than 62 percent and revenue grew 141 percent (MarketLive).
- 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones (Leaderwest Digital Marketing Journal).
[Tweet “Having a website that is geared toward mobile users will make you money in the long run.”]
If having a responsive website brings you even one additional new client, it’s already proven it’s value. Why wait?
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